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10.12.07
Search Engine Optimization - Why?
Have you ever wondered what's the big deal with search engine optimization (or SEO)? About 67% of US adults use a search engine before they buy something. So people are using the search engines and you want your website to be ranked in the top page of results.
Search engine optimization is really a pretty simple concept. There are keywords in the text of your website and in the code that people will type into search engines. You want a pro to structure your site so when people type your product or service into the search engine, they'll get a link to your site.
Yahoo and Google offer to sell good rankings, so does that mean that great rankings are out of your reach? No, just make sure to hire someone who knows about SEO and has experience doing it. A good web designer will even include it in the site price. Because after all, what good is a website if no one can find it?
