02.24.08
Logo Mania
We are surrounded by logos everyday. Even children can associate logos and their respective companies. The advantage of logos is that they can tell potential customers volumes about your business in one small graphic.
They are a way of branding your products and marketing your organization. A great logo can make all the difference in your business. The perfect logo is a balance of uniqueness, simplicity, artistry, and clarity.
On the technical side, logos should also be in formatted for reproduction in small or large sizes. They should also have full color and black and white versions because some publications only print in black and white.
From time to time, companies even modify or alter their logos. UPS changed theirs in 1993 from the package with the string. Over the years Apple's logo went from a rainbow of colors to a solid. So, the next time you see the 'swoosh' or the 'golden arches' just think of what a great logo could do for you.
